EngineeringAugust 12, 2026· 8 min read
From PoC to platform: what actually breaks first
Attribution systems, like most PoCs, fail in predictable places. Here's what we replaced at DRAM and why the order matters.
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Notes from the build
Technical writing and case-study detail from the engineers doing the work.
AIJuly 3, 2026· 7 min read
Shipping ML that marketers actually use
Lessons from building Appvertiser's prediction engine: models are the easy part, trustworthy recommendations are the product.
Read articleCase studyMay 21, 2026· 9 min read
Designing access controls for healthcare software
How we structured per-patient document access at LifeChoice — and why 'secure' has to mean something specific.
Read articleHow we workApril 9, 2026· 6 min read
How a lean team delivers enterprise-grade work
Dedicated PMs, direct engineer communication, and processes that scale down without losing rigor.
Read articleCase studySeptember 15, 2026· 10 min read
Building a property management platform from zero — and why the first version wasn't the hard part
Smart Property Systems came to us after three failed vendor engagements. The lesson: the platform isn't the modules you build. It's how you connect them.
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